The customer service department will use communication technology to talk to customers but will also have access to internal systems, such as technology to simplify credit control and stock control for example.
Our logistics and warehousing functions use forklifts and lorries as well as order tracking technology and software.
Technology also surrounds business processes. When political decisions result in legislation which is not favourable to a particular company they may sometimes use astroturfing techniques in an attempt to put pressure on the government to change its mind.
Its head quarters are in Vevey, Vaud, Switzerland. Technological factors affect Marketing pestel and the management thereof in three distinct ways: This can include — government policy, political stability or instability in overseas markets, foreign trade policy, tax policy, labour law, environmental law, trade restrictions and so on.
Being the innovators and always offering unique and advanced technology, Apple needs to focus on the technological aspects of its products i. The questions to ask yourself are: The questions to ask yourself are: For instance, an online business will be less concerned about environmental factors while a waste management company will have to pay extra attention to environmental factors.
View all posts by Tim Friesner Posted on. In a more general sense consider influences such as the increase in life expectation of Western consumers, and demographics which is the study of populations. This has a large impact on B2C organisations in particular. Factors include climate, recycling procedures, carbon footprint, waste disposal and sustainability Legal Factors: These factors include — population growth, age distribution, health consciousness, career attitudes and so on.
For example, international businesses are always influenced by changing exchange rates. An organisation must understand what is legal and allowed within the territories they operate in.
All these areas can greatly influence a business or company, which makes them an extremely important part of the PESTLE analysis. How much time do consumers have for leisure? Started operating as a traditional computer company, it has continuously come up with new ideas and products.
Organisations need to be able to respond to the current and anticipated future legislation, and adjust their marketing policy accordingly. Similarly, UK exporters are also influenced by the exchange rate as when the sterling becomes weaker their exports become more competitive.
If an organisation trades globally this becomes a very tricky area to get right as each country has its own set of rules and regulations.
Conclusion To conclude, Apple is a well-established firm operating from more than 40 years has a firm grasp on all the aspects discussed in PESTEL analysis.
Social Factors These factors refer mainly to demographic factors, which comprise factors like population growth rate, cultural aspects, age distribution and health consciousness. There are many, many more examples of technology.A PESTEL analysis is an acronym for a tool used to identify the macro (external) forces facing an organisation.
The letters stand for Political, Economic, Social, Technological, Environmental and Legal. PESTEL Model This lesson is about PESTEL analysis.
As we know from our lesson on the marketing environment the wider macroenvironment impacts upon how marketing managers make decisions. Marketing is a key aspect of a firm’s products and services. The right marketing strategy allows firms to achieve goals and gain a competitive advantage.
Enterprises worldwide conduct various short-term and long-term analyses to assess their business environment.
What is PESTEL analysis? PESTEL analysis is an outline or tool used by marketers to monitor and analyze external factors (also known as environmental factors) that are likely to impact an organization, or an organization’s business. In marketing, before any kind of strategy or tactical plan can be implemented, it is fundamental to conduct a situational analysis.
And the PESTEL forms part of that and should be repeated at regular stages (6 monthly minimum) to identify changes in the macro environment. A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation.
The result of which is used to identify threats and weaknesses which is used in a SWOT analysis.Download